Skip to content

New York



Creating the World of AI·magination cinematic piece was a multidisciplinary feat. The project was initiated with a human-led concept design that matured into a visual narrative broken into six scenes. The development pipeline integrated NVIDIA hardware and state-of-the-art generative AI tools, requiring extensive research and development to navigate the limitations of machine learning models.

The Studio’s visual lead took a deep dive into stable diffusion to guide 3D model animation, while the software team optimized various GAN models to produce animated textures. This led to the generation of over a million unique data sets.

Once initially rendered in 5K resolution, the content then had to be scaled up to fit our immense 17.5K resolution Immersion Gallery. The studio innovatively developed custom procedures to create controlled, high-resolution visuals, blending traditional 3D animation techniques with generative AI. The project sets the stage for future advancements as we continue to explore the ever-evolving landscape of computer graphics and generative AI.